From First Visit to Lifelong Loyalty
Collect customer data in real time, personalize every interaction, and build loyalty programs that grow with you — across all channels, brands, and locations.
One Profile. Every Touchpoint.
Gormic CRM stores customer data in one unified profile — shared seamlessly across your POS, Flow, and Self tools — so every experience feels personal, wherever it happens.
Access guest preferences at every interaction point.
Deliver consistent service across the customer journey and brand channels.
Make loyalty, history, and insights available in real time.
Master What They Want, Automatically
With Gormic CRM’s advanced segmentation engine, you can learn and predict customer behavior and personalize every touchpoint — from service to rewards, messages, and offers.
Segment customers by choices, achievements, spend, and more.
Personalize every message, experience, and reward with real data.
Reach the right customer, with the right message, at the right moment.
Unite Your Customers Across Every Brand
Gormic CRM supports multi-brand and multi-organization setups — so you can unify customer data across all your concepts, and unlock cross-brand loyalty, targeting, and lifetime value.
Centralize customer profiles across all brands and locations.
Let customers earn and redeem rewards across your ecosystem.
Discover high-value customers and cross-brand growth opportunities.
Build Loyalty That Fits Your Brands
With Gormic CRM, you can create powerful cross-brand loyalty programs — from points and cashback to tiered memberships.
Customize program to match your concept, audience, and growth strategy.
Design point systems, cashback, or tiered rewards.
Build shared loyalty programs across your brands.
Launch high-impact programs that keep customers coming back.
What Does Integration Mean for Gormic CRM?
Real-time integration across the Gormic Suite unlocks exclusive, high-value capabilities to deliver an exceptional F&B experience at every guest journey touchpoint.
Deliver Personalized Customer Experiences Before Arrival
Access customer profiles directly from the Host App.
Notify hosts of recurring customer preferences, preferred seating, anniversaries, and birthdays.
Feed interaction and behavioral data automatically into Gormic CRM and the Advanced Segmentation Engine.
Deliver Personalized Customer Experiences On-Venue
Access customer profiles directly from the Cashier or Waiter App.
Notify waiters of customer preferences, food allergies, anniversaries, and birthdays.
Feed real-time customer data into Gormic CRM and the Advanced Segmentation Engine.
Apply loyalty benefits and discounts automatically at checkout.
Deliver Personalized Customer Experiences from the Customer’s Own Device
Allow customers to access and edit their personal profiles and preferences easily.
Deliver tailored user experiences that respect individual customer preferences.
Connect loyalty programs automatically — enabling rewards, benefits, and points accumulation without manual intervention.
Feed updated customer data directly into Gormic CRM and the Advanced Segmentation Engine.
Apps and Tools
1
Advanced Segmentation Engine
The Advanced Segmentation Engine works behind the scenes to analyze customer data, continuously learning from your customers' choices, behaviors, and achievement of specific conditions you set. It helps you classify and deeply understand your customers based on their interactions across the journey — from favorite dishes, preferred seating areas, visit times, to dining habits. Thanks to these smart insights, you can deliver personalized experiences, increase engagement, and build lasting loyalty — giving your brand an exceptional competitive edge.
2
Loyalty
Design a powerful, fully branded loyalty program — featuring advanced benefits like memberships, tier levels, points accumulation, and cashback rewards. You can even unify your loyalty program across multiple brands to enhance the customer experience and maximize customer lifetime value.
3
Gift Cards
Offer your customers an easy way to share the love! Market and process gift card purchases with instant electronic delivery via email or SMS — perfect for anniversaries, birthdays, or any special occasion.
4
Campaigns Manager
Launch targeted marketing campaigns through email and SMS — with powerful customer segmentation tools and real-time performance tracking.